The short answer

In November 2022, VVBETTER exhibited at booth 4-J35 of Cosmoprof Asia 2022, the Singapore Special Edition, held at Singapore EXPO on 16–18 November. Cosmoprof Asia normally takes place in Hong Kong; in 2022 the organisers relocated it to Singapore. This archive page explains the show, our products at the time, and how regional distributors can start an enquiry.

VVBETTER is a Korean mindful skincare brand, Made in Korea since 2021, working toward very-very better skin.

What Cosmoprof Asia 2022 in Singapore was

Cosmoprof Asia is the Asia-Pacific member of the Cosmoprof family of beauty trade fairs, together with the co-located packaging show Cosmopack Asia. The 2022 edition was billed as a Special Edition and was held in Singapore instead of Hong Kong, because of the entry restrictions for travellers to Hong Kong at that time. The organisers later reported 1,202 exhibitors from 46 countries and regions, and 21,612 attendees from 103 countries and regions. Most visitors came from Singapore, Indonesia, Malaysia, South Korea, the Philippines, Thailand, Vietnam, Hong Kong, India and Australia. The event had national and group pavilions, including one for Korea, and returned to Hong Kong the following year.

Note on names: this show is sometimes confused with Cosmoprof CBE ASEAN, which is a separate fair. The event in these photos is Cosmoprof Asia, the Singapore Special Edition.

VVBETTER at booth 4-J35

We exhibited as part of the Korea Pavilion, and this was our first trade show in Southeast Asia. The photos show a white display with shelves of product, a round table for meetings, a counter for visitors, and a roll-up banner with a QR code leading to our Instagram account.

The pitch to regional distributors started with the brand idea. VVBETTER joins "very-very" and "better", and the dot above the V is a moment of focus. Behind it sit clean and thoughtful formulations, a balanced blend of ingredients that stays gentle even on sensitive skin, and at least six months of development for every product.

Interior of the VVBETTER booth at Cosmoprof Asia Singapore 2022 with product shelves, a round table and an Instagram QR banner
Our booth interior: shelves, meeting table and the QR banner.
Teca Lifting Moisture Serum bottles and box on the counter with a VVBETTER 4-J35 product card at Cosmoprof Asia Singapore
The Teca Lifting Moisture Serum on the counter, next to a product card marked 4-J35.

Products at the booth

By November 2022 our launch timeline lists the Blue line and the eye cream: AHA Boosting Toner, Teca Lifting Moisture Serum, Teca Lifting Moisture Cream, 5.5 Soothing Cleansing Foam and Firming Eye Cream. The serum in the photo above is the one with a dropper: a routine uses 2–3 drops, as explained in the serum guide. The same product names are sold today, but check the current label because formulas and sizes can change between production runs.

The first four are our Blue line, the base skincare line for hydration, soothing and skin-barrier care in dry, sensitive or dehydrated skin. The Firming Eye Cream belongs to the Purple line, our extra skincare line for firmness, elasticity and renewal, made with mature skin in mind.

Visitors at the counter of the VVBETTER booth at Cosmoprof Asia Singapore 2022
Visitors at the booth counter.
Several visitors standing at the VVBETTER booth counter looking at products at Singapore EXPO
Another moment at the counter.

Conversations at the table

The round table was where longer discussions happened between our team and visitors from the region.

A team member and two visitors seated at the VVBETTER booth table with the 4-J35 sign above
Seated at the booth table.
A team member talking with two seated visitors at the VVBETTER booth, Cosmoprof Asia 2022
A meeting at the booth.
Two visitors and a team member talking at a table in the VVBETTER booth in Singapore
Another table conversation.
Red Cosmoprof Asia Hong Kong branded counter in a hall at Singapore EXPO during the 2022 Special Edition
A Cosmoprof Asia counter in the hall.
Three people standing at the VVBETTER booth under the 4-J35 sign at Cosmoprof Asia Singapore 2022
Team members at booth 4-J35.

What regional distributors usually ask for

These are general questions for any Korean skincare brand, whichever market you serve:

  1. The complete ingredient list for each product, in English.
  2. Certificates and notifications the brand holds; we can provide EU CPNP and UK SCPN notifications, a GMP certificate and vegan certificates for the products that carry them.
  3. Whether each product suits your channel, such as retail shelf, online shop or clinic.
  4. Product sizes, how each item is applied, and which ones sell well as a set.
  5. Currency and shipping terms; we quote in US dollars and ship from Seoul.

How to start an enquiry

Send your channel, country and current brands through the wholesale and distribution page. VVBETTER works with more than 35 distributor partners worldwide, in over 30 countries, and has taken part in over 12 international beauty expos. Our range now has three lines (Blue, Purple and the Jeju Yuja Green line, which focuses on purifying and balance) plus the Solution serums REGLOW, REWIND and REFINE. The show returned to its usual home the next year, which we cover in our Cosmoprof Asia Hong Kong 2023 archive.

Quick answers

When and where was the Singapore show?

Cosmoprof Asia 2022, The Special Edition, took place on 16–18 November 2022 at Singapore EXPO.

Is this the same as Cosmoprof CBE ASEAN?

No. Cosmoprof CBE ASEAN is a separate Southeast Asian fair held in Bangkok. Our Singapore booth was at Cosmoprof Asia.

Can Southeast Asian customers order from the store?

Yes, orders ship from Seoul. Available destinations and any free-shipping threshold are shown in your cart and at checkout.

Where to go next

Our next show is K-Beauty Expo Korea 2026 on 15–17 October at KINTEX Hall 1, booth 4C34, where VVBETTER is a Silver Sponsor. See the K-Beauty Expo 2026 post for the details.