Make room for a softer moment.

For skin that looks less firm, and for the steps around it.

The Purple Line is our extra-care line for skin that looks less firm or more tired than it used to. Two ingredients run through it: squalane, and bakuchiol, a plant-derived ingredient used in place of retinol. The Firming Bakuchiol PDRN Serum (REWIND) is the centre. Around it sit the steps a serum cannot do alone: an eye cream on a 73% green tea water base, a cleansing oil that is 81.6% plant oils, a clay mask with two named clays, a daily SPF 50+ PA++++ sunscreen, and a sheet mask with a 2,000 ppm vegan PDRN complex from marine plants. Every amount that matters is printed. Nothing promises more than skin that looks firmer and feels more comfortable.