Featured article
Featured article
How to read a skincare ingredient list before you buy
Ingredient lists run from largest to smallest amount. Learn to read one line by line, using the 46-ingredient Jeju Yuja Succinic Balancing Serum as a worked example.
Fragrance-free vs. unscented: how to read a skincare label
Fragrance-free, unscented and essential-oil scented are not the same thing. Learn where scent appears on an ingredient list, with worked examples from the VVBETTER range.
What a vegan mark on skincare tells you, and what it doesn't
A vegan certification belongs to one product and one certifier. Learn the three checks to run on any vegan skincare claim, with the 11 certified VVBETTER products as the example.
ppm vs percent: how to read ingredient amounts on skincare
10,000 ppm is 1%. Learn how to convert ppm to percent and the three questions to ask of any figure on a skincare label, using real amounts from the VVBETTER range.
Clay Mask vs Sheet Mask: Which One Fits Your Skin?
The Mud Mask rinses off and works on oil and buildup; the Squalane Mask is a single-use essence sheet. Here is how they differ and how to pick one for your skin.