The short answer

K-Beauty Expo Korea 2026 runs October 15–17 at KINTEX Exhibition Center 1 in Goyang, near Seoul. VVBETTER, a Korean mindful skincare brand, Made in Korea since 2021, is a Silver Sponsor and exhibits at Booth 4C34. To plan a visit, pre-register with the organizer, look up booth 4C34 on the floor plan, and book a meeting through our wholesale page or by email at customer@vvbetter.com.

The show at a glance

Detail What we know
Dates Thursday October 15 to Saturday October 17, 2026
Hours 10:00–17:00 daily. The organizer lists last entry at 16:30 and recommends arriving before 16:00.
Venue KINTEX Exhibition Center 1, Halls 3–5, Goyang, Gyeonggi-do
VVBETTER Booth 4C34, Silver Sponsor
Organizers KINTEX with KOTRA (Korea Trade-Investment Promotion Agency)
Formats On-site at KINTEX plus an online exhibition hall

Details can change, so confirm hours, entry rules and fees on the organizer's official site before you travel.

What K-Beauty Expo Korea is

K-Beauty Expo Korea is Korea's large annual beauty industry exhibition, and 2026 is its 18th edition. The organizer groups exhibitors into twelve sectors: skincare, makeup and nails, aesthetics equipment, ingredients and packaging, OEM and ODM, men's beauty, hair, body, inner beauty and medical, smart beauty devices, vegan and natural cosmetics, and platforms and marketing. The audience includes exhibitors, international buyers brought in with KOTRA, and visitors from the beauty trade.

If you buy or source beauty products, that range is the point. In one hall complex you can compare finished brands, ask about contract manufacturing, and look at packaging suppliers, so a single visit can cover three different questions.

Register and get there

  1. Pre-register online. The organizer lists pre-registration as free until October 14, 2026 at 17:59 KST. Afterward, on-site registration was listed at 20,000 KRW, with a discount listed for foreign visitors showing a passport. Bring photo ID to collect your badge.
  2. Arrange your own travel documents. The organizing committee states that it does not issue visa or invitation letters.
  3. Plan your route. KINTEX is served by the GTX-A line at KINTEX Station, and by Daehwa Station on Seoul Subway Line 3, then a short walk or bus. Check the organizer's directions for the current options.
  4. Arrive before 16:00. Entry closes at 16:30 and the halls are large.

The eligibility rules for visitors are set by the organizer. Some listings describe the show as trade-focused, so check the registration page for the category that applies to you.

What to expect at Booth 4C34

The VVBETTER range arranged on white steps: Blue Line tubes, Green Line pads and cleansers, Purple Line creams and the three Solution Series serums
The VVBETTER range across its four groups, as shown on our expo visual.

VVBETTER joins "very-very" and "better", and the dot above the V marks a moment of focus. Every product comes from clean and thoughtful formulations and at least six months of development. The visual we are using for the show features four product groups, and they are what you can ask about at the booth:

Group What it covers Browse
Blue Line Base skincare for hydration, soothing and the skin barrier, aimed at dry, sensitive or dehydrated skin: foam cleanser, AHA toner, Teca serum and cream, plus the Travel Kit Blue Blue Line
Solution Series Three dropper serums: REGLOW (Dark Spot Solution Vita C TRX, for the look of dark spots and uneven tone), REWIND (Firming Bakuchiol PDRN, for firmness and elasticity) and REFINE (Jeju Yuja Succinic Balancing, for balance, soothing and texture) Solution Series
Purple Line Extra skincare for vitality, elasticity and regeneration, aimed at mature skin: eye cream, cleansing oil, sunscreen (not available for US shipping), mud mask and squalane mask Purple Line
Green Line The Jeju Yuja line for cleansing and balance, made for oily, combination and sensitive skin: Balancing Pad, Bubble Cleanser, Cera Balancing Cream (ceramide microcapsules, MOISTURE TM B) and Succinic Balancing Serum Green Line

In short: Blue is the base, Purple is the extra, Green is Jeju Yuja balance, and the Solution Series targets one goal at a time. This guide lists only what is confirmed. We are not announcing giveaways, discounts or special events here. If you want something specific, such as ingredient documents or a particular product, name it when you book.

How to book a meeting with VVBETTER

  1. Open the wholesale page and send an enquiry, or email customer@vvbetter.com.
  2. Include your name, company, country and channel (store, online shop, distributor, clinic or spa).
  3. Say which days you can attend, October 15, 16 or 17, and a rough time.
  4. List the lines or products you want to discuss and the documents you would like to see.
  5. Mention how many people are coming and whether you have pre-registered.

Booking ahead helps our team plan the day. We cannot promise a specific slot, so send your request early.

A one-day plan

  • Before the show: pre-register, save your confirmation and check the floor plan for 4C34.
  • First hour: start with the booths on your shortlist, VVBETTER included.
  • Midday: walk the sectors that match your needs, for example ingredients and packaging or OEM/ODM.
  • Afternoon: hold your booked meetings and leave time to follow up on questions.
  • Before 16:30: make sure you are inside the halls before entry closes.

Our earlier shows

VVBETTER has exhibited at KINTEX before. See 2022 and 2024, or our July 2025 appearance at Intercharm Korea. The exhibitions page lists every show.

Quick answers

Where is Booth 4C34?

It is inside KINTEX Exhibition Center 1, Halls 3–5. Use the organizer's floor plan to find the aisle and hall.

I cannot travel to Korea. Can I still see the products?

Yes. Browse the four groups above, including the Green Line, take the skin quiz, or send a trade enquiry through the wholesale page.

Do I need to book a meeting?

No, but booking ahead helps us plan time for you. Use the wholesale page or email customer@vvbetter.com.

Where to go next