The short answer
Cosmoprof Asia is the beauty trade fair for the Asia-Pacific market, and in 2023 it was held in Hong Kong on 14–17 November across two venues. VVBETTER, a mindful Korean skincare brand, exhibited in the Korea Pavilion, our first appearance in Hong Kong. This page explains how the show is organised, what we had on sale then, what buyers planning for Asian markets can take from it, and how to start a trade enquiry.
What is Cosmoprof Asia Hong Kong?
Cosmoprof Asia is a business-to-business beauty fair organised by BolognaFiere Group and Informa Markets, the same Cosmoprof family as the Bologna and Las Vegas shows. The 2023 edition was its 26th, and the organiser described it as the show's return to Hong Kong, the first edition held there since 2019.
Unlike many fairs, it is split into two shows at two venues, which is worth knowing before you plan a visit.
| Show | Venue | 2023 dates | Focus |
|---|---|---|---|
| Cosmopack Asia | AsiaWorld-Expo | 14–16 November | The supply chain: ingredients, packaging, contract manufacturing and private label |
| Cosmoprof Asia | Hong Kong Convention & Exhibition Centre | 15–17 November | Finished beauty products for retail and professional distribution |
Our visit was to Cosmoprof Asia, the finished-products show. The organiser reported 2,472 exhibitors from 44 countries and regions and 65,582 participants from 119 nations, with 17 group and country pavilions, Korea among them. As with every figure on this page that is not about us, these describe the whole fair.
VVBETTER in brief: what visitors to the Korea Pavilion meet
VVBETTER is Korean skincare with high-quality ingredients, made in Korea since 2021 and designed to suit sensitive skin. The name joins “very-very” and “better”, and the dot above the V symbolizes a moment of focus. Each product is built on clean and thoughtful formulations, a mindful approach to skincare, and at least six months of dedicated development. The lines have different roles: Blue is base skincare, Purple is extra skincare, and Green (Jeju Yuja) and the Solution serums, REGLOW, REWIND and REFINE, came later. Today the brand works with more than 35 distributor partners worldwide and has taken part in over 12 international beauty expos.
VVBETTER at Cosmoprof Asia 2023
In November 2023 we joined the Korea Pavilion to meet buyers and distributors from across the region. On our exhibition timeline it is the first Hong Kong show, and it came eight months after Bologna and four months after Las Vegas. We have not published a visitor count or a list of agreements from these days, and we would rather say that than guess.
We returned to Cosmoprof Asia in 2024, and that visit is covered in our Cosmoprof Asia 2024 post.
What VVBETTER had on sale in November 2023
The range had nine products, according to our launch timeline. Four sit in the Blue Line, our base skincare for hydration, soothing and the skin barrier, suited to dry, sensitive or dehydrated skin (AHA Boosting Toner, Teca Lifting Moisture Serum, Teca Lifting Moisture Cream and 5.5 Soothing Cleansing Foam). Five sit in the Purple Line, our extra skincare for vitality, elasticity and regeneration, suited to mature skin (Firming Eye Cream, Daily Airfit Sunscreen, Gentle Purifying Mud Mask, Gentle Deep Cleansing Oil and Rejuvenating Squalane Mask). All nine are still on sale today.
The Jeju Yuja Balancing Pad came in April 2024, and the Green Line and the three Solution serums arrived later, so none of them were part of this show. If you are reading from the United States, note that Daily Airfit Sunscreen is not shipped there.
What buyers planning for Asian markets can take from a show like this
Asia is not one market. Rules, labelling language and retail habits change from country to country, so a fair that gathers many of them in one week is a useful place to start the conversation. A practical order of work:
- Choose the right venue first. Finished products and ingredient or packaging suppliers are in different shows, in different buildings.
- Name your target country early. Every brand will ask where you sell, and it shapes what paperwork is needed.
- Ask about registration and labels. Many markets have their own product registration and label-language requirements. Ask what a brand already holds and what would need to be prepared.
- Ask who handles import. Settle whether you, a distributor or the brand is responsible for importing and for after-sales questions.
- Request ingredient lists and samples. Your team can then check the formulas against local rules before you commit.
How to start a trade enquiry with VVBETTER
You do not need to have been in Hong Kong to contact us. Use the wholesale enquiry page to tell us who you are, which country you sell in and which lines interest you, or email customer@vvbetter.com. If you need particular documents, name them in your first message. Every day, very very better is our shorthand for steady, careful improvement, and we like to talk it through with partners. To meet us in person, we will be at K-Beauty Expo Korea 2026, KINTEX Hall 1, Booth 4C34, on 15–17 October: see the visit details.
Quick answers
When was Cosmoprof Asia Hong Kong 2023?
Cosmopack Asia ran 14–16 November 2023 at AsiaWorld-Expo, and Cosmoprof Asia ran 15–17 November 2023 at the Hong Kong Convention & Exhibition Centre.
Which Cosmoprof Asia show is for finished skincare?
Cosmoprof Asia, at the Hong Kong Convention & Exhibition Centre. Cosmopack Asia, at AsiaWorld-Expo, is for ingredients, packaging and manufacturing.
Can consumers attend Cosmoprof Asia?
No. It is a trade event for beauty industry professionals. Customers can buy VVBETTER from the store, and the exhibitions page lists where we show up in person.
Where to go next
- Start a trade enquiry — for stores, distributors and clinics
- Cosmoprof Asia 2024 — our return to Hong Kong
- K-Beauty Expo Korea 2026 — Booth 4C34, 15–17 October
- All our exhibitions — the archive
